As per an article published on Australia’s Sunday Morning Herald, Twitter, which has recently seen its CEO walk out, is preparing for a new marketing campaign to make people understand its value. To start off the campaign, twitter will be developing a new feature called Project Lightning that will organise content around live events. So, what else would this feature help Twitter do? The Sunday Morning Herald informs, Twitter will be able to curate photos, videos and updates for an audience whether they have an account or not, using a mix of human editors and algorithms. That could appeal to people who don’t want to go through the trouble of setting up an account and figuring out whom to follow. However, the Australian daily couldn’t find any official announcement of the new happening.
